Manukora

May 2022

The brand identity for Manukora, developed by Pendo, establishes a visual language centered on the origins of New Zealand-sourced honey. Across a range of touchpoints including outdoor advertising, packaging design, and stationery, the project utilizes a palette of warm, earthy tones and minimalist typography to convey product traceability and natural sourcing. Techniques such as 3D render / CGI and clean graphic compositions highlight the textures of raw honey and beekeeping equipment. The identity channels a premium aesthetic through a combination of soft directional lighting and bold serif fonts, effectively grounding the brand within both urban architectural settings and natural, high-contrast landscapes.

Commercial, Warm, Clean, Horizontal

Typography

CPG / Packaged Food