Trulioo
Brand Identity
Sep 2024
Trulioo’s comprehensive brand identity refresh leans into a precise, technical aesthetic, anchoring its global verification services in a modular design system. The project synthesizes clean corporate typography with a restricted palette of deep and mint greens, brought to life through a mix of minimalist UI design and geometric motion graphics. The visual language incorporates a series of bespoke vector illustrations that communicate themes of security and identity, which carry across digital touchpoints and large-scale outdoor advertising. Photography by Grant Harder captures these applications in tactile environments, complemented by graphic design from Pendo, illustration by Jamie Portch, and type design by Alanna Munro.
Horizontal, Commercial, Clean
