Trulioo: Brand Identity

Sep 2024

Trulioo’s brand identity system establishes a precise visual language for the technology sector, leaning into a palette of deep greens and clean typography. The identity spans diverse touchpoints, from digital interface design and motion graphics to physical collateral like business cards and corporate signage. At the core of the project is a technical aesthetic defined by modular dot-matrix grids and geometric vector illustrations. These elements reinforce the brand’s focus on verification through a balanced, minimalist approach that appears consistently across mobile applications, environmental graphics, and large-scale outdoor advertising. Graphic design for the project was led by Pendo, featuring illustration by Jamie Portch, photography by Grant Harder, and type design by Alanna Munro. Ryan Leeson and Samantha Kohn also contributed to the execution of the visual system.

Horizontal, Commercial, Clean