Man About Town

Aug 2026

For their latest fashion editorial Summer isn’t over yet, Man About Town captures the lingering, sun-drenched essence of the season through a sophisticated lens. The series, featuring model Josh McGregor, leans into a blend of high-contrast black and white photography and soft, natural light to document a narrative of quiet, lakeside luxury. Photographer Ferran Casanova masterfully navigates the intersection of editorial minimalism and lifestyle documentation, utilizing a cinematic approach that balances formal tailoring with relaxed, casual resort wear. The visual storytelling is elevated by the precise vision of fashion editor and stylist Giorgio Ammirabile, who juxtaposes structured blazers with playful swim trunks and intimate loungewear to reflect a versatile, modern masculinity. Whether posing against rugged stone piers or within the curated, modern interiors of an elegant residence, the project channels a nostalgic yet contemporary aesthetic. The use of natural light ensures the subject’s physique and the textures of the apparel—from crisp white cotton to detailed floral motifs—remain sharp and tactile throughout. By synthesizing environmental portraits with candid, intimate lifestyle frames, the project creates a cohesive visual experience that feels both aspirational and deeply personal, successfully extending the feeling of summer beyond its traditional bounds through a polished, elevated perspective on editorial portraiture.

Editorial, Lifestyle, Vertical, Vertical

Natural light