Man About Town
Portrait of Giovanni









May 2026
In Portrait of Giovanni, a high-end fashion campaign for Man About Town, photographer Richie Lee Davis masterfully documents the distinct style and charisma of model Giovanni Zattera. This series moves beyond standard editorial photography, leaning into a cinematic language that feels both personal and curated. Through a sequence of evocative captures, the work explores a range of textures and settings, moving seamlessly from the structured, high-key minimalism of studio-adjacent portraiture to the lived-in, rhythmic architecture of Parisian streets. The project leans heavily into natural light to ground the subject, allowing the intricate details of the styling—from patent leather trench coats to vibrant knitwear—to take center stage. By utilizing classic editorial techniques, Davis frames the subject with a sophisticated gaze that emphasizes both the boldness of the garments and the subtleties of expression. The collaborative effort is further elevated by the deliberate artistry of makeup artist Nafik Bouchareb, whose work ensures a polished yet organic finish. Ultimately, this collection reads as a cohesive narrative on modern masculinity, utilizing a variety of lifestyle and portrait tags to create a visual dialogue between the subject and his environment. Every frame, whether reclining on white bedding or framed by weathered stone pillars, maintains a consistent, polished rigor that defines the current standard for luxury fashion editorials.
Editorial, Vertical
Natural light
Luxury Fashion Houses, Fashion