Mammamia
Brand Identity
Jun 2023
This brand identity project for Mammamia establishes a cohesive visual language across the restaurant’s hospitality and food collateral. The system leans into a clean, warm aesthetic, integrating custom typography with organic textures that reflect a focus on café, brunch, and wine offerings. Photographer Adrian Lungu and graphic designer Caterina Appignani developed the visual suite, which pairs minimal serif wordmarks with crisp, natural light photography. The execution utilizes Lifestyle and Editorial techniques to capture both the tactile qualities of the print materials—including branded menus, parchment, and packaging—and the environment of the space. Across the assets, the work maintains a consistent, minimalist hierarchy, utilising a colour palette of deep green and terracotta to ground the brand's identity.
Clean, Commercial
Natural light
Restaurants
Advertising Campaign
