Mammamia Brand Identity 2023

Description

This commercial product photograph showcases branded packaging for the Mammamia brand identity project, photographed by Adrian Lungu with graphic design by Caterina Appignani. A hand holds a diagonally oriented cylindrical object wrapped in crisp white paper printed with repeating Mammamia typography. The wrapped item is held against a dense backdrop of lush green houseplant foliage and a warm terracotta wall. Natural lighting highlights the textured paper wrapping and the organic details of the surrounding leaves.

Style

Vertical, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Background

Forest

Context

Advertising Campaign