Major League Soccer: Can I Kick It?

Brand

Date

Jul 2026

Description

Major League Soccer's 'Can I Kick It?' campaign captures the high-energy atmosphere of professional sports through a series of cinematic live-action sequences. The project spotlights professional players on the pitch, balancing athletic motion with the vibrant aesthetics of team kits and stadium environments. Developed by agency partners Ogilvy, the production utilizes dynamic camera movements and integrated VFX to elevate the broadcast commercial experience. The visual language leans into a warm, high-contrast aesthetic that emphasizes the intensity of the game. Additional production support was provided by William McVay and Abandon Editorial, with sound design by Sonic Union.

Style

Horizontal, Action, Cinematic, Warm

Techniques

VFX / visual effects

Industries

Soccer

Color

Jet Black

Blush

Pure White

Background

Sports Venue