Major League Soccer
Can I Kick It?
Brand
ProjectCan I Kick It?
Date
Jul 2026
Description
Major League Soccer presents 'Can I Kick It?', a commercial production that captures the high-energy arrival of professional athletes to the stadium pitch. The project spotlights key figures in the sport, including Lionel Messi, as they transition from the locker room to the field in their team kits. Developed by Ogilvy, the film utilizes high-end live-action techniques to emphasize movement and athletic presence. The visual execution blends cinematic framing with intricate camera work and subtle VFX integration to elevate the sports culture aesthetic.
Style
Horizontal, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Soccer
Color
Jet Black
Blush
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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