Maison Michel

Apr 2024

The Maison Michel SS24 campaign presents a multifaceted view of the brand's latest accessories, ranging from structured hats to intricate headscarf visors. Captured by photographer June Tamo-Collin with art direction by Laura Knoops, the project explores diverse settings, from coastal outdoor environments to fluid, submerged underwater perspectives. Featuring model Valeria Miro, the imagery balances high-contrast monochrome aesthetics with soft, natural daylight. The series leans into editorial techniques including grainy textures and analogue film qualities, emphasizing the materiality of the collection against both architectural backgrounds and organic settings. Makeup artist Servulo rounds out the creative team.

Editorial, Vertical, Monochrome

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