Goossens: Goosens S/S 24

Feb 2024

The Goossens Spring/Summer 2024 campaign presents an intimate, editorial exploration of the brand's latest jewellery collection. Through a series of close-up portraits and sculptural still-lifes, the imagery foregrounds the tactile metalwork and organic motifs characteristic of the collection, ranging from intricate gold chains and pendants to statement pieces featuring resin floral accents and quartz details. Photographed by June Tamo-Collin with art direction by Laura Knoops, the campaign balances a clean, high-contrast aesthetic with soft, diffused sunlight to enhance the metallic textures. Featuring model Erin Cromwell, the work employs techniques such as analogue film and chiaroscuro lighting to cultivate a warm, grounded mood, further complemented by natural makeup artistry by Servulo. The result is a refined visual narrative that highlights the craftsmanship and sculptural form of the jewellery within both outdoor coastal settings and minimal, light-filled environments.

Editorial, Vertical, Warm

Advertising Campaign