Macy's 2023 Spring Style campaign highlights seasonal fashion through a series of lively, upbeat vignettes. The live-action commercial captures a range of urban and interior settings, focusing on individuals in stylish attire across various everyday moments.
The project features dynamic cinematography with warm lighting, showcasing diverse talent in settings ranging from convertible city drives to night-time outings. The production was developed by agency partner BBDO New York with Landia and Photoplay / Playtime serving as production houses. Post-production and VFX were managed by Apache, while the sound and music composition were handled by Field Day Sound and Yessian Music.
