Macy's holiday promotional video, "Snow Globe-SC Like Me And You," leverages a clean, high-key aesthetic to frame the brand's seasonal narrative. The work centers on minimalist animation, using elegant typography to animate iconic holiday phrases against a bright white background.
Produced with creative direction from JWT NY, the piece transitions into a detailed internal view of a miniature snow globe. The project incorporates high-quality sound design by MAS-Music and Strategy, maintaining a consistent focus on a minimalist visual language.
