Macy's
Backstage
Brand
ProjectBackstage
Date
Jan 2025
Description
Macy's 'Backstage' commercial takes an observational look at the internal rhythm of the department store retail environment. The production explores the intersection of sales floors and the logistical spaces behind the scenes, highlighting the scale of inventory and seasonal preparation. Produced by Partizan, the project captures the movement through workshop areas, warehouse storage, and retail aisles. Utilizing a live-action technique, the film maintains a clean aesthetic that underscores the operational side of the brand's expansive retail spaces.
Style
Horizontal, Commercial, Clean
Industries
Department Stores
Color
Magenta
Jet Black
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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