Macy's 'Backstage' commercial takes an intimate look at the retail machinery behind the brand's expansive holiday preparations. Produced by Partizan, the film navigates the transition between the polished retail floor and the logistical workshop environments.
The narrative flows through warehouse spaces and shoe departments, documenting the scale of operation required for large-scale retail displays. Utilising a clean, live-action technique, the film highlights the movement of merchandise and the intricate behind-the-scenes effort that powers the department store experience.
