McDonald's: Surprize Fries - Ricki-Lee Announcement
Brand
Date
Apr 2025
Description
McDonald's launches its Surprize Fries campaign with an announcement featuring singer Ricki-Lee. The creative work captures the artist in a recording studio setting, balancing the promotional messaging with a professional, music-focused atmosphere. Produced in collaboration with DDB Sydney and Mint Films, the content leverages a vertical social media format. The execution relies on a warm, clean aesthetic, utilising live-action technique and natural indoor lighting to ground the campaign messaging in an authentic studio environment.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Camel
Background
Office
Context
Social Media / Short Form Video
Associated creatives
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