m40: We Are
Brand
Date
Jun 2026
Description
M40 introduces the We Are campaign, a high-energy automotive commercial spotlighting their latest electric vehicle. The film documents the car's performance through a mix of urban and rural landscapes, capturing the vehicle in motion to emphasize its modern design and interior functionality. Produced by GREATERGOOD, the spot leans into clean, cinematic visuals to showcase exterior details and cockpit features. The execution focuses on the vehicle's versatility, using natural light to highlight the car as it transitions from city streets to winding country roads.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Electric / EV
Color
Forest Green
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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