m40
We Are
Brand
ProjectWe Are
Date
Jun 2026
Description
M40’s "We Are" campaign for their latest electric vehicle project captures the brand’s shift into the automotive sector through a series of dynamic live-action vignettes. The commercial follows the vehicle through a range of environments, moving from high-density urban streets to expansive country roads to demonstrate the car in motion. Produced by GREATERGOOD, the spot leans into clean, cinematic visual language. The cinematography prioritizes natural light to accentuate the vehicle's cockpit interface, alloy wheels, and exterior contours, while featuring talent throughout the journey to anchor the driving experience.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Electric / EV
Color
Forest Green
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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