Lysol
Superpowers
BrandLysol
ProjectSuperpowers
Date
Jun 2026
Description
Lysol brings the Little Big Talk initiative to life in 'Superpowers,' a public awareness campaign focused on school hygiene and community education. The project captures candid interactions between children across various school environments, from classrooms to outdoor washbasins, framing the narrative through unscripted discussions. Produced by GREATERGOOD, the spot utilizes a live-action technique interspersed with playful graphic overlays and corkboard transitions. The creative approach highlights the voices of children, documenting their perspectives on hygiene within their daily school life.
Style
Horizontal, Commercial, playful
Industries
Public Awareness
Color
Navy
Crimson
Pure White
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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