Lysol brings the Little Big Talk initiative to life in 'Superpowers,' a public awareness project focused on school hygiene and community health. The commercial captures unscripted, candid moments with children across classroom and outdoor school settings, emphasizing their perspectives on cleanliness and daily school life.
The production utilizes a live-action technique, incorporating playful graphic overlays and transitions that mirror a school environment. GREATERGOOD managed the production of this educational content, which moves between candid student dialogues and visual cues to highlight hygiene initiatives.
