Lysol’s project, 'Confidence,' positions the brand within the CPG and education space through a series of vignettes set in classrooms and playgrounds. The production captures children navigating their daily school routines and speaking on stage, framing the brand's focus on healthy environments.
Directed by GREATERGOOD, the film leans into a clean and polished aesthetic. The execution merges live-action footage with motion graphics, utilizing dynamic transitions across corkboard textures to weave together the narrative of school-age engagement.
