Lynx: Lynx vs Fisher
Brand
Date
Feb 2025
Description
Lynx vs Fisher presents a high-energy commercial campaign for the fragrance brand, utilizing a mix of live-action technique and surreal visual effects. The project navigates between polished studio product shots and fantastical, otherworldly environments. Produced by We Know Video with creative direction from agency Hello, the work features a distinct visual aesthetic that leans into a retro sensibility. Post-production and VFX were managed by Atmos Studios and Tim Wreyford, with media strategy provided by Mindshare and communications support from Forward PR.
Style
Horizontal, Commercial, Clean, Retro
Techniques
VFX / visual effects
Industries
Color
Crimson
Pure White
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
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