Lynx
Lynx vs Fisher
Brand
ProjectLynx vs Fisher
Date
Feb 2025
Description
Lynx vs Fisher is a high-energy fragrance campaign that leans into surreal visual narratives. The project bridges the gap between traditional commercial studio setups and imaginative post-production sequences, incorporating centaur motifs and desert landscapes to elevate the product presentation. Creative development was led by Hello, with the production executed by We Know Video. The film blends live-action techniques with extensive VFX and post-production work provided by Atmos Studios, Tim Wreyford, and We Know Video to achieve its distinct aesthetic.
Style
Horizontal, Commercial, Clean, Retro
Techniques
VFX / visual effects
Industries
Fragrance
Color
Crimson
Pure White
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
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