Lynx Boxing 2025

About

Lynx presents 'Boxing,' a high-energy campaign directed for the fragrance and beauty market. The commercial channels an intense, athletic atmosphere, moving from quiet locker room preparation to fast-paced sparring inside the ring. Utilizing live-action technique and gritty lighting, the production captures the environment of a training gym with cinematic focus. The narrative balances the intensity of the sport with a clear final product reveal of the Lynx whole body spray bottle. Creative development was led by agencies LOLA MullenLowe and IPG Global. Production services and post-production were handled by Tickle, with original sound design and music curation provided by Senstudio and Big Sync Music.