Lyft Sleeping In 2024

About

Lyft's 'Sleeping In' commercial highlights the start of a morning commute, tracking a passenger from waking up at home to the backseat of a rideshare vehicle. The spot uses warm indoor lighting to establish a morning atmosphere, transitioning from quiet domesticity to the motion of city transit. Produced by 1stAveMachine with additional production services from Someplace Nice, the film integrates graphic map elements and visual effects to visualize the ride-sharing interface. Post-production and VFX were managed by Electric Theatre Collective, Studio PPS, and Whitehouse Post - UK, with sound design and music by Builder's Tea. The campaign leans into clean visual effects and natural light to showcase the rideshare experience.