Lyft
Save the Money 60s
Brand
ProjectSave the Money 60s
Date
Jun 2026
Description
Lyft positions its service as a pragmatic alternative in the automotive sector with this 60-second commercial spot. The film employs a cinematic, moody aesthetic, focusing on the movement of a single dollar bill against the stark backdrop of a wet, nocturnal city street. Produced by OPC Production with creative oversight from agency Zulu Alpha Kilo, the project utilizes slow motion to isolate the currency against the busy environment of passing pedestrians. Audio design by Wave Studios NY supports the visual composition.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Luxury Automotive
Background
Street
Context
TVC / TV Commercial
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