Lyft Sleeping In 2024

About

This commercial video for Lyft titled Sleeping In features a black man waking up in bed and checking a smartphone before transitioning to a car ride. The warm indoor lighting highlights soft morning tones while he interacts with ride-sharing app interfaces and drinks from a cup. Later scenes show him seated in the passenger seat of a vehicle looking out the window as graphic map elements animate on screen. The production incorporates clean stylistic direction and polished visual effects by Electric Theatre Collective and 1stAveMachine.