lululemon
Winter 2024 Lululemon AUS & NZ
Brand
Date
Mar 2024
Description
Lululemon's Winter 2024 campaign for the Australian and New Zealand market centers on technical layering and movement. Captured by photographer Keith Oshiro, the series features dancer Alanna Archibald in a variety of performance-focused silhouettes, ranging from quilted vests and asymmetrical tops to cargo-style pants. The project leans into a commercial aesthetic, utilizing clean, minimalist studio backgrounds and soft light to emphasize the texture and construction of the apparel. The imagery highlights the flexibility of the collection through athletic poses and fluid composition, maintaining a neutral palette throughout.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Sportswear
Context
Advertising Campaign
Associated creatives
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