Lulu Wellness
Brand Identity
Brand
ProjectBrand Identity
Date
May 2024
Description
The brand identity for Lulu Wellness, developed by Sunny Side Up, centers on a minimalist aesthetic that bridges traditional therapeutic practices with contemporary design. The visual system channels a clean, clinical yet warm tone, utilizing soft gradients, geometric dot-matrix typography, and a muted pastel color palette. Execution across both print and motion graphic assets features precise alignment and layered vector elements. The design leans into natural photographic textures, incorporating portraits of skin and anatomical detail alongside structured grid patterns. This synthesis of graphic design and photography establishes a consistent visual language for the wellness brand.
Style
Commercial, Clean
Techniques
Typography
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.