Lui Magazine France

Mar 2026

TO BE FREE, an expansive fashion editorial for Lui Magazine France, masterfully navigates the intersection of raw coastal landscape and high-end couture. Captured through the lens of photographer Camellia Menard, the project leans into a sense of untamed elegance, utilizing natural light to elevate the subject against the rugged, wind-swept backdrop of a Caribbean coastline. With fashion direction and styling curated by Etienne Jeanson, the visual narrative moves seamlessly from minimalist, sun-drenched lifestyle compositions to dramatic, high-fashion silhouettes featuring intricate textures like ruffled organza and distressed denim. The use of high-key exposure and a deliberate, airy aesthetic allows the vivid patterns and structured tailoring of the wardrobe to command attention without losing the organic feel of the setting. As a testament to classic editorial minimalism, the layout relies on clean typography and strategic negative space, framing talent Sasha Nikolic as a figure defined by movement and autonomy. The project functions as a curated study in contrasts, where the softness of natural textures meets the sharp edge of luxury fashion house designs. By prioritizing an authentic, sun-kissed atmosphere, the team achieves an ethereal silhouette that captures both the grit of the rocky beach and the refined polish of professional fashion photography, resulting in a cohesive, transportive visual experience that feels both timeless and entirely contemporary.

Lifestyle, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion