Lui Magazine France

Jun 2026

Morning Stroll, a captivating fashion campaign for Lui Magazine France, masterfully balances the juxtaposition of high-end luxury fashion with the raw, untamed allure of a coastal landscape. Through the lens of photographer Camellia Menard, the project channels a sense of deliberate ease, leaning into a sophisticated yet relaxed aesthetic that defines modern editorial photography. The imagery relies heavily on the interplay of natural light to accentuate the tactile qualities of the wardrobe, ranging from sheer black bodysuits and crisp white button-downs to vibrant swimwear accented with metallic details. Under the creative vision of fashion editor and stylist Etienne Jeanson, the styling creates a dialogue between structured, architectural forms and the organic textures of the environment. Each portrait feels carefully curated, with the subjects appearing both statuesque and approachable against backdrops of dry-stacked stone walls, sun-drenched paths, and sweeping blue horizons. By utilizing natural light and shallow depth of field, the campaign captures a series of vignettes that feel intimate, tactile, and endlessly evocative. This project serves as a compelling exploration of fashion as a lifestyle, blending refined silhouettes with an authentic, windswept energy that remains consistently sharp throughout the narrative. It is a striking example of how thoughtful composition and a clear creative perspective can elevate a series of portraits into a cohesive and memorable editorial statement.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion