Louis Vuitton: Tambour Horizon Watch 2022
Brand
Date
Oct 2025
Description
Louis Vuitton presents the Tambour Horizon Watch 2022, a cinematic commercial showcasing the luxury smartwatch through a series of atmospheric vignettes. The film focuses on the interplay of intricate watch dials, modern hardware, and diverse talent, captured through dynamic framing and slow motion sequences. Produced by Partner Films, the campaign leans into a moody aesthetic, utilizing deliberate lighting and warm amber and cool blue gradients to define the watch's design details. The execution centres on high-fidelity live-action techniques to emphasize the intersection of digital functionality and traditional luxury craftsmanship.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Jet Black
Silver
Background
Gradient
Context
Advertising Campaign, TVC / TV Commercial
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