Louis Vuitton: Spring 2026 Men's Ad Campaign

Jan 2026

Louis Vuitton explores a cinematic travel narrative for the Spring 2026 Men's Ad Campaign. Under the creative direction of Pharrell Williams and captured by photographer and director Drew Vickers, the imagery and film follow actor Jeremy Allen White and rapper Pusha T across various landscapes, from vintage train platforms to expansive outdoor meadows. The campaign leans into a warm, atmospheric aesthetic, utilising natural light and golden hour tones to highlight both the seasonal apparel and the brand's signature leather travel goods. The visuals rely on a mix of cinematic framing, chiaroscuro lighting, and analogue film techniques to create a sophisticated, textured look that emphasises the craftsmanship of the collection, from structured tailoring to monogrammed accessories.

Warm, Vertical

Natural light

Advertising Campaign