Louis Vuitton
Mythica
Brand
ProjectMythica
Date
May 2026
Description
Louis Vuitton presents Mythica, a high jewellery campaign featuring actress Ana de Armas. The series spotlights intricate design details across the collection, specifically focusing on an elaborate diamond choker with cascading circular pendants and a leaf-motif necklace set with diamonds and multicolored gemstones. Captured with clean, polished studio beauty lighting, the campaign utilizes dark gradient backgrounds to isolate the fine jewellery. The imagery leans into a commercial aesthetic, emphasizing the craftsmanship of the pieces through focused, high-contrast portraiture.
Style
Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Jewellery
Context
Advertising Campaign
Associated creatives
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