Louis Vuitton
Men’s Summer 2025 Editorial
Mar 2025
The Louis Vuitton Men’s Summer 2025 editorial captures a tranquil, coastal-inspired narrative, blending high-end luxury fashion with an effortless, outdoor aesthetic. Photographed by Laura Jane Coulson, the series leans into natural light and soft, earthy tones, set against scenic golf courses and seaside landscapes to evoke a refined travel atmosphere. Styling by Marine Gabaut balances contemporary menswear silhouettes—ranging from structured varsity and denim jackets to sophisticated pinstripe trousers—with iconic accessories, including monogrammed luggage, crossbody bags, and structured duffel pieces. The campaign features models Dawson Bray, Leander Straub, and Nonso Ojukwu, with grooming provided by hair stylist Joseph Pujalte and makeup artist Anthony Preel. Utilizing analogue film techniques, the editorial maintains a clean, candid quality. The visual execution emphasizes rich fabric textures and subtle details, framing the collection within a serene, expansive environment.
Editorial, Vertical, Warm, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign, Lookbook
