Louis Vuitton
Men’s Summer 2025 Editorial
Mar 2025
The Louis Vuitton Men’s Summer 2025 editorial captures a tranquil, coastal narrative through a series of fashion-forward compositions. Photographed by Laura Jane Coulson, the project leans into an earthy, natural aesthetic, utilizing the soft textures of an outdoor landscape to complement the collection's modern menswear tailoring and signature monogram detailing. The work features styling by Marine Gabaut, with hair by Joseph Pujalte and makeup by Anthony Preel, all working to maintain a polished yet approachable sensibility. Models Dawson Bray, Leander Straub, and Nonso Ojukwu appear across varied settings—from lush green golf courses to stone piers and sandy beaches. By employing natural light and techniques reminiscent of analogue film, the project showcases the seasonal collection’s colourful outerwear, denim, and leather travel accessories. The result is a cohesive, serene editorial campaign that prioritizes clean lines and high-end fabric textures.
Editorial, Vertical, Warm, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign, Lookbook
