Louis Vuitton: Men’s Summer 2025 Editorial

Mar 2025

Louis Vuitton explores a tranquil, travel-focused aesthetic in its Men’s Summer 2025 editorial. Captured by photographer Laura Jane Coulson, the project presents a curated collection of seasonal menswear against coastal backdrops and manicured landscapes, leaning into an earthy and clean visual identity. The editorial highlights a selection of signature leather goods and patterned outerwear, with fashion styling by Marine Gabaut. The imagery employs natural light and analogue film techniques to emphasize the textures of the apparel and travel accessories. Grooming and makeup, led by Joseph Pujalte and Anthony Preel, maintain a polished, understated finish across the series, which features models Dawson Bray, Leander Straub, and Nonso Ojukwu.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign, Lookbook