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Louis Vuitton: Men's Precollection SS19

Brand
Louis Vuitton
Date

May 2025

Description

Louis Vuitton showcases its Men's Precollection SS19 through a campaign that highlights the intersection of luxury fashion and modernist architecture. The production features models navigating a series of curving white ramps and geometric structures, emphasizing the collection's focus on contemporary outerwear and high-fashion tailoring. The film utilizes natural light to cast distinct shadows across the environment, framing technical puffer jackets and layered silhouettes against stark surfaces. The visual narrative combines architectural establishing shots with focused profiles, reflecting a blend of modern sportswear influences within a luxury context.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background

Civic Building

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

The Crystal Creative
The Crystal CreativeMusic / Sound
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