Louis Vuitton: LVMH | Augustus Punch
Brand
Date
Sep 2022
Description
Louis Vuitton explores a quiet, intimate narrative in this commercial video, Holiday House. Directed by Roman Coppola, the project leans into a warm, inviting atmosphere to present the house’s iconic luggage trunks and vintage cabinets. The film utilizes cinematic lighting to emphasize the rich textures of wood and leather throughout the interior. By focusing on the interplay between the subjects and the heritage pieces, the production creates a tactile, grounded aesthetic. The project was supported by The Directors Bureau for production, with agency services, VFX, and sound design provided by LA/PAC.
Style
Horizontal, Cinematic, Warm
Industries
Color
Chocolate
Amber
Background
Set-dressed
Context
TVC / TV Commercial
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