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Louis Vuitton: LV Murakami (Takashi Murakami & JP The Wavy)

Date

Aug 2025

Description

Louis Vuitton explores the intersection of high fashion and street culture in this campaign featuring Takashi Murakami and JP The Wavy. The film centers on a custom vehicle adorned with iconic Monogram motifs and Murakami’s signature colorful floral patterns. Set against neon-lit night streetscapes, the production utilizes cinematic lighting to emphasize a palette of deep blues and jewel tones. The narrative follows a protagonist in a cap and sunglasses as he navigates this immersive, art-directed urban environment, blending live-action technique with the brand's graphic heritage.

Style

Horizontal, Cinematic, Neon, Golden Hour

Color
Jet Black
Royal Blue
Hot Pink
Background

Street

Context

Advertising Campaign, Music Video

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