Louis Vuitton: LV & I
Brand
Date
May 2025
Description
The LV & I campaign for Louis Vuitton highlights the house's latest seasonal accessories through a series of commercial and editorial portraits. The project leans into a minimalist aesthetic, utilising high-key studio lighting and clean backdrops to focus on the craftsmanship of leather handbags, gold hardware, and patterned straps. Photographer Marcin Kempski captures the collection alongside fashion styling by Marie Cheiakh, with hair and makeup contributions from Alexandry Costa and Min Kim. The imagery features models Kristine Lindseth and Qisi Feng, who showcase a selection of bags and hardware details in polished, graphic compositions.
Style
Commercial, Clean, Polished, Vertical
Industries
Color
Jet Black
Forest Green
Background
White Seamless
Context
Advertising Campaign
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