Louis Vuitton

LV & I

Brand

Louis Vuitton

ProjectLV & I

Date

May 2025

Description

Louis Vuitton’s LV & I campaign presents a series of fashion accessories, spotlighting the brand's signature leather goods through a minimalist, high-key lens. The project emphasizes the material textures and intricate hardware details of the handbags against a consistent white seamless backdrop, utilizing clean studio lighting to define the silhouettes. Photographer Marcin Kempski leads the visual execution, supported by fashion stylist Marie Cheiakh. The imagery incorporates polished styling details, featuring hair by Alexandry Costa and makeup by Min Kim, creating a cohesive aesthetic that aligns commercial clarity with editorial sensibilities. The campaign leans into a clean, minimalist approach to showcase product versatility.

Style

Commercial, Clean, Polished, Vertical

Industries

Bags & Accessories

Color

Jet Black

Forest Green

Background

White Seamless

Context

Advertising Campaign