Louis Vuitton: Louis Vuitton S/S 2026 Men's Campaign
Brand
Date
Jan 2026
Description
Louis Vuitton presents the S/S 2026 Men’s campaign, a cinematic film directed by Pharrell Williams. The narrative captures an evocative journey through rural landscapes, featuring actor Jeremy Allen White and entertainer Pusha T. The project leans into a nostalgic aesthetic, utilizing warm golden hour lighting and analogue film techniques to frame the collection's leather accessories and rugged outerwear. Drew Vickers serves as photographer for the project, which documents the subjects across open fields and vintage railway settings.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Color
Camel
Espresso
Navy
Background
Mountain
Context
Advertising Campaign
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