Louis Vuitton

May 2025

Louis Vuitton explores sensory narratives in its 2025 Perfumes campaign, a commercial project featuring a series of product stills and portraiture. The visuals lean into warm, golden hour illumination to accentuate the tactile qualities of the glass flacons and organic ingredients like fresh roses and lily of the valley, set against coastal landscapes and neutral architectural backdrops. Photographed and directed by Cass Bird, the campaign highlights the lavender-tinted fragrance through a collection of clean, polished compositions. Art direction by Tony Romero provides a consistent visual language across the series, supported by fashion styling from Chino Castilla and Xenia May Settel, alongside hair styling by Damien Boissinot and makeup by Hiromi Ueda.