Louis Vuitton: Louis Vuitton Perfumes 2025 Campaign

May 2025

The Louis Vuitton Perfumes 2025 campaign explores the intersection of luxury fragrance and organic textures through a series of commercial portraiture and botanical still life studies. Photographed and directed by Cass Bird, the campaign captures the collection within warm-toned environments, ranging from coastal vistas to intimate interior settings. Art directed by Tony Romero, the visual narrative leans into a soft, golden hour aesthetic. The work employs natural light to accentuate the clarity of the flacons and the botanical ingredients of the scents. Fashion editors Chino Castilla and Xenia May Settel provide styling support, while models Charlotte Boggia, Mahi Kabra, and Thea Almqvist anchor the campaign, styled with hair by Damien Boissinot and makeup by Hiromi Ueda.