Louis Vuitton

Dec 2024

Louis Vuitton presents the Newness Ski Collection, a seasonal fashion campaign set against high-altitude, mountainous landscapes. The imagery captures the technical outerwear and signature accessories of the brand, emphasizing the contrast between performance-focused silhouettes and the label's monogram motif. Photographer Quentin Saunier and creative director Florent Buonomano highlight the collection through clean, commercial compositions. Models Chu Wong, Emm Arruda, and Miranda Marti feature in the series, with hair styling by Pierre Saint Sever and makeup by Min Kim. Each frame utilizes natural light to accent the layered textures of quilted vests, high-collar jackets, and varied winter hardware.

Vertical, Commercial, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign