Louis Vuitton

Jan 2026

Louis Vuitton celebrates its heritage with the Monogram Anniversary Collection 2026 campaign. This series of fashion imagery highlights the brand's signature travel bags and leather goods through a minimalist lens. Photographer and art director Ezra Petronio leads the visual direction, working alongside art director Lana Petrusevych to create a clean, intentional aesthetic. The campaign leans into polished commercial photography, utilizing hard directional light to define silhouettes and textures against neutral studio backgrounds. Stylist Marie-Amélie Sauvé complements the structured accessories with a contemporary wardrobe, featuring models Jonas Glöer, Annemary Aderibigbe, Charlotte Boggia, and Dana Smith. Set design by Giovanna Martial, with grooming by hair stylist Michał Bielecki and makeup artist Marie Duhart, completes the production.

Vertical, Commercial, Polished

Hard Light

Luxury Fashion Houses

White Seamless

Advertising Campaign