Louis Vuitton

Feb 2026

The Louis Vuitton Men's Trunk Edition project arrives as a masterclass in editorial minimalism, seamlessly blending the storied heritage of luxury fashion houses with a contemporary, lifestyle-driven visual language. Under the guiding vision of creative director Pharrell Williams, the campaign leans into a clean, restrained aesthetic that prioritizes texture and silhouette over unnecessary artifice. Photographers Louise and Maria Thornfeldt capture this narrative through a lens of quiet sophistication, utilizing soft light to bathe the subjects—models Jonas Glöer, Mohammed Abubakar, and Thibaud Charon—in a neutral, natural glow. The stylistic precision is underscored by the thoughtful curation of fashion editor Matthew Henson, whose choice of layered wools, suede jackets, and sharp tailoring complements the iconic monogrammed trunks. With set design by Felix Gesnouin, the studio environment transforms into a grounded, off-white sanctuary that allows the intricate brass hardware and hand-stitched leather of the luggage to take center stage. By employing a live-action technique that feels both spontaneous and meticulously composed, the imagery channels a sense of modern ease. The grooming team, featuring hair stylist Karim Belghiran and makeup artist Aurore Gibrien, completes the refined look, ensuring that every frame resonates with the brand's unmistakable identity while simultaneously feeling approachable, textured, and authentically human in its execution.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion