Louis Vuitton: Louis Vuitton Men's Spring-Summer 2026 Pre-Collection Campaign

Nov 2025

Louis Vuitton presents the Men's Spring-Summer 2026 Pre-Collection, a campaign directed by creative director Pharrell Williams with photography by Oliver Hadlee Pearch. The work unfolds as a cinematic narrative, moving through diverse outdoor landscapes, grand architectural settings, and country estates. Featuring actor Callum Turner and athlete Jude Bellingham alongside models Braien Vaiksaar, Mathieu Simoneau, and Silouane V, the film utilizes a raw, nostalgic aesthetic. The imagery explores the collection through interaction with classic convertible automobiles and lakeside scenery, emphasizing luxury apparel, leather accessories, and the brand's signature monogram duffel bags through live-action technique.

Horizontal, Cinematic, Raw, Nostalgic

Residential Building

Advertising Campaign, Brand Film / Corporate Video