Louis Vuitton

Apr 2025

Louis Vuitton’s Men’s Pre-Fall 2025 campaign channels an aesthetic of maritime luxury, situating the collection against the expansive backdrop of the open sea. Under the creative direction of Pharrell Williams, the imagery frames the season’s structured menswear—ranging from textured knitwear to patterned coordinates—within a series of yacht-based portraits. The project captures the collection in bright, natural daylight, leaning into an editorial style that emphasizes material detail and form. The visual approach features photography by Rosie Marks and direction by Grégoire Dyer, with fashion editing and styling by Matthew Henson. The compositions highlight the technical interplay between the polished apparel and the marine environment, incorporating art direction by Matthew Scorte. Grooming for the project was led by hair stylist Karim Belghiran and makeup artist Aurore Gibrien, with casting by Anita Bitton.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Ocean

Advertising Campaign