Louis Vuitton: Louis Vuitton Men's Pre-Fall 2025 Campaign

Apr 2025

Louis Vuitton explores maritime themes for its Men's Pre-Fall 2025 campaign, setting the collection against the backdrop of the open sea. Under the creative direction of Pharrell Williams, the imagery leans into a polished, nautical aesthetic that highlights the textures of knitwear, structured outerwear, and seasonal accessories. Shot on location by photographer Rosie Marks and director Grégoire Dyer, the campaign features models Cherif Douamba, Hedi Ben Tekaya, Mohammed Abubakar, Parker Van Noord, and Ruben Moreira. The editorial captures the collection in natural light, utilizing an analogue film aesthetic that enhances the crisp details of the garments and the maritime environment. Art direction was provided by Matthew Scorte, with styling by fashion editor Matthew Henson. The production team also included hair stylist Karim Belghiran, makeup artist Aurore Gibrien, and casting director Anita Bitton.

Editorial, Vertical, Warm, Clean

Natural light

Ocean

Advertising Campaign