Louis Vuitton: Louis Vuitton Men's Formal S/S 2025 Collection

Sep 2024

Louis Vuitton showcases its Men’s Formal S/S 2025 collection through a series of editorial portraits. Under the creative direction of Pharrell Williams and captured by photographer Brett Lloyd, the collection emphasizes the intersection of refined luxury tailoring and relaxed silhouettes. Styling by Matthew Henson introduces contemporary elements to formalwear, featuring Damier checkered velvet, double-breasted coats, and structured leather accessories. The campaign imagery utilizes natural light and warm tones to highlight the textures of the apparel against traditional interior backdrops. With casting directed by Anita Bitton, the visuals feature models Axel Gay, Cole Franks, and Léo Greco posed within wood-paneled environments, grounding the high-fashion garments in an atmosphere of classic, polished interiors.

Vertical, Warm, Editorial

Lookbook, Advertising Campaign