Louis Vuitton

Mar 2024

The Louis Vuitton F/W 2024 Men's New Formal lookbook presents a contemporary exploration of luxury tailoring through a series of editorial portraits. Captured by photographer Johan Sandberg, the series is defined by a clean, deliberate aesthetic that highlights the refined textures and structural details of the collection. The project features art direction by Lucie Matussiere and fashion styling by Matthew Henson. Set within sunlit, architectural interiors defined by classic herringbone parquet flooring and wood-paneled walls, the imagery leans into a natural light palette. The lookbook showcases a range of silhouettes, from sharp navy suits and three-piece sets to structured outerwear and patterned silk separates, styled alongside key accessories including leather briefcases and folios. The editorial cast includes models Cherif Douamba, Jonas Glöer, and Mathieu Simoneau. Supporting creative production was led by hair stylist Christian Eberhard, makeup artist Adrien Pinault, and casting director Anita Bitton.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Lookbook