Louis Vuitton: Louis Vuitton Buttersoft Sneaker 2025 Campaign
Brand
Date
Jun 2025
Description
Louis Vuitton presents the Buttersoft Sneaker 2025 campaign, an editorial fashion project featuring actor Callum Turner. The series highlights the collection's footwear through a minimalist lens, utilizing crisp studio lighting to isolate the subjects against a clean, neutral backdrop. Photographed by Rosie Marks with creative direction by Pharrell Williams, the campaign centers on the juxtaposition of formal tailored silhouettes with the vibrant, casual design of the Buttersoft sneaker. The execution leans into a structured, vertical composition to maintain a refined visual identity.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Blush
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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