Louis Vuitton

May 2024

The Louis Vuitton America's Cup 2024 capsule collection campaign presents a series of studio portraits that highlight functional luxury sportswear. Shot against a consistent, pale sky-blue backdrop, the imagery emphasizes the collection’s nautical-inspired palettes, technical fabrics, and structural tailoring. Photographed by Chris Lensz with art direction by Tony Romero, the campaign features design contributions from Nicolas Ghesquière and Pharrell Williams. The visuals lean into a clean, minimalist aesthetic, utilizing soft, diffused lighting to define the graphic patterns and textures of the apparel, bags, and footwear. Models including Ridzman Zidaine, Chu Wong, Daria Zolotova, Dawson Bray, and Valentina Castro showcase the range’s versatile silhouettes, from technical windbreakers and utility jumpsuits to structured monogram accessories.