Louis Vuitton: Louis Vuitton America's Cup 2024 Capsule Collection

May 2024

The Louis Vuitton America's Cup 2024 Capsule Collection campaign serves as a visual celebration of luxury sportswear and nautical-inspired aesthetics. Designed by Nicolas Ghesquière and Pharrell Williams, the collection channels a functional yet sophisticated tone, blending technical athletic apparel with the brand's heritage monogram detailing and geometric motifs. Photographer Chris Lensz and art director Tony Romero execute the series through a minimalist lens, utilizing a consistent pale blue studio backdrop to ground the vibrant, graphic ensembles. The imagery prioritizes clean lines and balanced compositions, emphasizing the collection's diverse textile range—spanning from lightweight technical windbreakers and utility jumpsuits to structured leather accessories and monogrammed travel duffels. The project features models including Ridzman Zidaine, Chu Wong, Daria Zolotova, Dawson Bray, and Valentina Castro, with additional styling input from Shaila Moran. The campaign maintains a polished, commercial consistency across its range of lookbook and editorial portraiture, highlighting the functional luxury of the capsule.