Louis Vuitton

May 2024

For its Leather Goods Spring 2024 campaign, Louis Vuitton channels the timeless allure of the open sea, marrying high-fashion sensibilities with the adventurous spirit of nautical travel. Under the visionary creative direction of Nicolas Ghesquière, the campaign captures a sophisticated interplay between structured luxury and natural environments, with imagery that leans into editorial minimalism. Photographer Ethan James Green captures the collection against the expansive, sun-drenched backdrop of a sailboat deck, where models Chu Wong, Ida Heiner, and Sacha Quenby embody a relaxed yet polished aesthetic. The visuals rely on bright natural light to highlight the intricate craftsmanship of the quilted and pebbled leather bags, ensuring the gold-toned hardware catches the light with precision. By placing the brand’s iconic leather goods in a lifestyle context, the campaign moves beyond traditional product photography to tell a story of escapism and refinement. The styling, characterized by windswept hair and carefully curated knitwear, emphasizes a sense of movement and ease, grounding the high-end accessories in an accessible, aspirational world. Through this fusion of polished commercial aesthetics and maritime textures, the campaign reaffirms the house's dedication to both functional design and iconic style, proving that the classic LV monogram remains an essential companion for the modern traveler. Every frame feels deliberate, balancing the rugged wooden texture of the boat with the sleek, deliberate lines of the season’s latest silhouettes.

Lifestyle, Editorial, Commercial

Natural light

Bags & Accessories, Fashion