Louis Vuitton: 'Le Speedy 1930' 2026 Ad Campaign

Feb 2026

Louis Vuitton explores the historical depth of its accessory line in the 'Le Speedy 1930' campaign, a sophisticated fashion series that centers on the brand's iconic monogram canvas. The campaign, which bridges the gap between classic heritage and contemporary luxury, leans into a cinematic visual language characterized by warm, low-key lighting and the distinct aesthetic of analogue film. Photographer Glen Luchford captures a series of intimate, editorial-style portraits and compositions featuring Zendaya. The work is defined by its rich textural focus, contrasting supple leather and wood-paneled interiors with the sharp geometry of archival silhouettes. Creative direction is led by Nicolas Ghesquière and Roman Coppola, who emphasize a timeless mood throughout the stills and live-action motion portraits. The result is a clean, refined presentation that places the craftsmanship of the leather goods at the forefront of the narrative.

Vertical, Warm

Advertising Campaign