Louis Vuitton
Le Chocolat Maxime Frédéric: SweetHeart Collection
Brand
Date
Feb 2024
Description
Louis Vuitton presents the SweetHeart Collection from Le Chocolat Maxime Frédéric, a luxury confectionery project that leans into precise artisanal craft. The imagery features molded dark and milk chocolate pieces, showcasing embossed monogram motifs and vibrant red accents displayed on textured stone and polished wood surfaces. With set design by Clement Pelisson, the campaign utilises warm, directional lighting to emphasise the glossy, reflective finish of the chocolates. The series focuses on macro product details, documenting the intricate molding and custom packaging design in a clean, commercial format.
Style
Vertical, Commercial, Warm, Clean
Techniques
Macro
Industries
CPG / Packaged Food
Color
Chocolate
Crimson
Context
E-commerce / Product
Associated creatives
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