Louis Vuitton
Le Chocolat Maxime Frédéric: SweetHeart Collection
Brand
Date
Feb 2024
Description
Louis Vuitton presents the SweetHeart Collection by Le Chocolat Maxime Frédéric, a luxury confectionery project that explores intricate pastry craftsmanship. The collection features dark and milk chocolate pieces, including molded mascots, monogram-embossed bars, and heart-shaped truffles presented in the brand's signature orange packaging. Set design by Clement Pelisson utilizes a clean, minimalist approach to emphasize the artisanal textures and glossy finishes of the chocolates. The project leans into warm, directional lighting to highlight detailed motifs and the debossed branding across the various confectionery forms.
Style
Vertical, Commercial, Warm, Clean
Techniques
Macro
Industries
CPG / Packaged Food
Color
Chocolate
Crimson
Context
E-commerce / Product
Associated creatives
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