Louis Vuitton

Aug 2025

Louis Vuitton enters the cosmetics category with the launch of La Beauté Louis Vuitton. This campaign introduces the debut collection of beauty products, featuring an array of reflective gold-encased eyeshadow quads and lipsticks designed to align with the house's aesthetic. Photographed by Steven Meisel, the visual campaign highlights individual beauty portraits of models Awar Odhiang, Ida Heiner, and Chu Wong. The imagery employs polished, glossy aesthetics and balanced beauty lighting to showcase high-pigment makeup looks, including vibrant winged eyeshadow and deep, saturated lip tones. Dame Pat McGrath led the makeup artistry, emphasizing the luminous textures and precision of the product line.

Horizontal, Commercial, Glossy, Polished

Beauty Light

Cosmetics

Gradient

Advertising Campaign