Louis Vuitton enters the beauty category with La Beauté Louis Vuitton, a campaign focused on high-end cosmetics. Captured through the lens of photographer Steven Meisel, the work features makeup artistry by Dame Pat McGrath. The creative execution highlights a polished aesthetic, emphasizing vibrant color palettes and precise application techniques.
The imagery utilizes beauty light to accentuate textures, ranging from luminous skin to metallic product finishes. Featuring models Awar Odhiang, Ida Heiner, and Chu Wong alongside talent Hoyeon Jung, the campaign serves as a visual introduction to the brand's debut line of eyeshadows and lipsticks.
