Louis Vuitton: la beauté

Aug 2025

Louis Vuitton explores the intersection of luxury accessories and refined aesthetics in the project titled La Beauté. Photographed by Marcin Kempski under the creative direction of Pat McGrath, the campaign centers on a series of portrait-led compositions that highlight both the fashion house’s signature monogram goods and detailed beauty styling. The imagery utilizes editorial photography techniques, emphasizing a polished, clean visual language across various studio-lit setups. Stylist Marie Cheiakh integrates diverse garment textures—ranging from acid-washed denim and classic trench coats to floral-patterned pieces—as foils to the structured leather and canvas bags. The production features makeup by Jonathan Wu and hair by Alexandry Costa, with talent including Mahi Kabra, Xinye Wang, Kristine Lindseth, and Tara Falla.

Horizontal, Clean, Polished, Commercial

Beauty Light

Grey Seamless

Advertising Campaign