Louis Vuitton

Aug 2025

Louis Vuitton explores the intersection of luxury accessories and cosmetics in 'la beauté,' a multi-part fashion campaign. The series focuses on precise studio portraiture that pairs the house's signature monogram trunks and vanity cases with elevated makeup aesthetics. Photographer Marcin Kempski captures the imagery under the creative direction of Pat McGrath, employing a distinct beauty light technique to emphasize textures. Each frame maintains a clean, polished look, utilizing neutral grey backdrops to draw focus to a cast that includes Mahi Kabra, Xinye Wang, Kristine Lindseth, and Tara Falla. The technical execution is defined by the collaborative styling of Marie Cheiakh, with hair artistry by Alexandry Costa and makeup by Jonathan Wu. The result is a series of editorial-leaning portraits that emphasize fine craftsmanship and cosmetic detail within a commercial framework.

Horizontal, Clean, Polished, Commercial

Beauty Light

Luxury Fashion Houses

Grey Seamless

Advertising Campaign