Louis Vuitton: KEYLOOKS CRUISE24

Brand

Date

May 2024

Description

Louis Vuitton presents the Keylooks Cruise 2024 campaign, a fashion editorial production showcasing the latest collection within an ornate, classical interior. The visual sequence highlights the intricate construction of the garments, from structured silhouettes and leather trousers to detailed headwear and metallic-accented quilted handbags. Captured with a cinematic approach, the campaign utilizes a clean, bright lighting style to emphasize the interplay between the collection’s textures and the architectural environment. The project features creative input from Designer Nicolas Ghesquière and Editor-in-Chief Marie-Amélie Sauvé, with on-camera appearances by models Aivita Mūze and Mika Schneider. Beauty direction was provided by Hair Stylist Duffy and Makeup Artist Pat McGrath.

Style

Horizontal, Cinematic, Clean, Polished

Industries

Luxury Fashion Houses

Color

Burgundy

Pure White

Jet Black

Background

Hotel Lobby

Context

Advertising Campaign, TVC / TV Commercial